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Talking about the logo design

The legal phrases Inc., Corp, LLP or LLC. We can understand why some people want to put these legal abbreviations in their logos. They might have just incorporated their business or have formed their partnership. They feel like finally their business is “for real”, so they think that now everyone need to know it. If you have a doubt about it – think about the familiar logos of successful companies you see every day. You will see that none of them include legal form abbreviations, because those are for legal documents and disclaimers.

Tag lines. So many people are used to see tag lines near logos that they assume their logo must have one. The right tag line can help with your marketing, but it does not belong in your logo. Tag lines changes time to time. And if you have included your tag line in your logo, you will need to update signs, business cards, and everything else you have printed with your logo. It will be necessary every time you change your tagline. Adding elements like tag lines to a logo make them more complex and also more difficult for your customers to remember. Think of the logos you see every day. They almost never include tagline. Tag lines are for advertisements and marketing purposes only.

Addresses, Phone Numbers, and Websites.  As mentioned before. Elements included in your logo are hard to remember for your customer. And it should not change ever. Such elements like address or phone number changes more often then you wish. If looking forward to a successful business you should think about that. The best logos represent a simple idea associated with your product or business. The more your customer has to remember when he sees your logo, the less he will remember.

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