What is brand-book?
Brand-book is a tool for identifying the brand and corporate identity.
Brand is a clear identification of your product or your company.
What is a brand-book for?
Just think about how many printed materials you will make with your brand on it. In years of your corporate existence you will print millions of documents, proposals and advertising materials that should promote your business. That is the main need for the Brand book.
Brand-book is a set of visual corporate standards and regulations. It includes the regulations how the company attributes should be used. Which combinations of fonts and colors are permissible in certain situations? How should firm printed products and various promotional materials look and be made? What specific elements should be used in design of offices and in exhibition stands? Literate answers to all these questions can only be found in a brand book and nowhere else.
Components of brand-book:
1. Logo (description of a company’s logo, possible options for its implementation, standards and rules for use of the logo in different situations, as well as its placement next to other logos and images).
- Dimensions (for different formats, minimum size)
- Indentation
- Major (corporate) color
- More colors
- Monochrome execution
- Inappropriate use
2. Branded font (description of the corporate font of the company, font name and recommendations for additional options of fonts).
- Typing family (name, pattern)
- Additional font (recommendations for font options, when there is no possibility of using corporate font)
3. Business documentation (a description of standards and recommendations for registration of official documentation).
- Calling cards (personal, corporate)
- Forms (the official letterhead, orders)
- Facsimile form
- Envelopes (S4, S5, European standard)
There are also additional positions (brand book plus):
4. The client documentation(a description of the standards and design of client documentation).
- Proposal forms
- Contract forms
- Accounts
- Presentation
5. Outdoor advertising (principles of outdoor advertising materials).
- Billboards on highways
- Banners, flags
- Advertising signs and installation on buildings
- The electronic scoreboard
- Advertising on transport
6. Presentation Materials (recommendations for a product presentation, examples of layouts of booklets, invitations, etc.)
- Presentation booklets
- Promotional posters
- Invitations, cards, flyers
- CD-presentation
7. Advertising in the press(options of execution of advertising in print media).
- Commercials band (cover and inside band) in periodicals
- Modular announcement
8. Image products (description of the general rules of design of corporate attributes and souvenirs, as well as recommendations and examples of different design (for example, notebooks, etc.)).
- Paper and leather folders
- The paper for notes
- Notebooks
- Pens, badges, key chains, watches, lighters, T-shirts, umbrellas
- Paper and plastic bags
9. Navigation (elements of indoor and outdoor navigation and recommendations for their use).
- Signboard over the central entrance
- Street signs
- Navigation elements inside the premises (door-plates, plate-pointers, color coding etc.)
- Recommendations for the use of different types of navigational elements
- Floor system of pointers
- Ceiling mounting pointers
- Wall system of pointers
- Recommendations for placement of navigational elements
What to do with brand book? The main thing is to have it. If you do not think you need all of the elements from the brand book plus, you can simply ask for elements you need now, and others could be made at the time you will need it.
We did not mention something? Sure we can do that too!
Incoming search terms:
- brand book examples (5)
- brandbook examples (4)
- brand book (2)
- brand book of marketing agency example (2)
- brandbook (2)
- google plus logo brand book (1)
- great brand book (1)
- great brand book examples (1)
- logo brand book (1)
- presentation brend book (1)